An integral and important aspect of Digital Signage is entertaining content, which, although not in itself a part of the advertising campaign, can affect the level of sales. How exactly? For example, having brightened up waiting in lines to cash desks, fitting rooms, etc. The ability to manage content remotely (and this is an important feature of DS) is a tool for promptly responding to a situation: there is a queue – news, music and other content that can defuse the situation (and ultimately affect sales!) Are displayed on the screens. According to market research, the presence of DS reduces the time that a customer realizes as “queuing time” by 35%. Thus, increasing the number of loyal customers.