DS (part 13)
How to understand how the installation of Digital Signage influenced customer loyalty? With trade, it’s more or less clear: the average bill is increasing - everything is ok. But maybe he could grow even more? And if it’s not about trade - about museums, hotels, medical facilities, where DS panels, for example, are used as a navigation element? Questioning is the key to evaluating effectiveness. Is the content clear? Did he help with the selection of products? Did the client learn anything new about the product through the DS panels? Answers will help adjust the content. The main condition is that polls should be regular, and questions should be concise and clearly formulated.