Digital Signage: advertising analysis and real-time content output for the audience
We continue our series of articles on managing visitor attention using Digital Signage technology. No one will argue with the fact that a hungry person, especially if it is a man, you can sell anything in the evening. The main thing is to present this product deliciously. And if we see that around 19: 00–20: 00 in the store there are 70% of men and 30% of women, it makes sense to display advertisements specially prepared for the male audience. Based on the analysis of food baskets and gender / age and other parameters, segment advertising content on screens, build a strategy for temporary targeting, etc. The following content can be displayed online: store shares / affiliates, advertising content, targeted product offer, targeted promotional offers, offer of new products and popular products, offer of related products, bundles of goods and cross-selling, as well as products from segment baskets. In addition, using digital advertising, you can conduct A / B testing of new offers in real time, as well as “squeeze” products that are often refused.