Digital Signage - Calculating a customer grocery cart

We continue our series of articles on using Digital Signage in #foodretail If you try to dig deeper, you can calculate an approximate grocery basket of each customer segment. Such an analysis is likely to show that only 20% of the audience buys some products from this basket. Consequently, with the right approach and use of digital advertising, the retailer has the ability to target these products and thereby increase the average bill.