Digital Signage - increase repeat sales and unplanned purchases
Let's continue about #digitalsignage If we add airtime sales to brands from the current outlet, this will be an additional point of monetization of the network of screens. One study of the introduction of DS in retail shows that 20% of shoppers make unplanned purchases in a store after they see this product on the screen inside the store. And also by 33% increase repeat sales. At the same time, 70% of companies using such solutions say that DS is the most effective marketing tool. Today we can compare, for example, the fact that the product was shown on the screen with the fact of its purchase, by analyzing the sales of this product / group of goods.