Digital signage capabilities
Increases the overall effectiveness of advertising, and as a consequence, the number of sales;
Provides an opportunity for additional income through the rental of advertising space to partners;
Improves the experience gained by the visitor when visiting the location of digital signage systems;
Flexible emphasis on what you want your visitors to see, for example: promotion of a particular store, brand or action, new menu options, meals of the day, etc;
The ability to show different content at the same place at different times of day, and therefore different groups of visitors;
Flexible management of style and design, both the screen itself and the content played on it;
Information function: notification of upcoming or ongoing events and events;
Helps to create and maintain a positive image in the visitor's mind;
Ability to influence the visitor through several channels: visual and sound;
The effectiveness of dynamic advertising is incomparable higher than that of static advertising;
Quick and easy updating of information;
Ability to use in any location you need (bar, spa, recreation area, conference rooms, fitness area, etc.);
Digital signage is not only a tool to attract and entertain guests, but also an element of indoor design;
Ability to show mixed content, that is, on one side of the screen can be played video, on the other picture, and on the third text content simultaneously.
Main functionality of Digital Signage
Multi-window content placement is supported based on multilayer composition with animation. In digital signage systems there is a free grouping of video surfaces, including a group in a group.
Create complex scenarios for content demonstration and use as a digital pointer screen at the same time, and set up the broadcast schedule for both individual displays and their groups.
Ability to quickly replace and correct messages in parallel with the display on any digital signage screen.
The Digital Signage solution from IDesk is adapted to all interfaces and device diagonals. It is used on standard LED panels, videowalls, as well as unformatted LED screens.
Intuitive content management. Possibility to create local and distributed broadcasting networks with a single digital signage control center.
Visualization, attracting attention and increasing comfort
Digital Signage allows you to organize information or entertainment for your audience, advertise products and services. Used as: digital advertising screens / billboards with audio / video advertising, digital direction indicators, digital service screens / panels.
With the development of IDesk our partners increase the reputation and prestige of their business, creating a comfortable modern space for their customers.
Digital Signage can be used as a independet solution or in combination with:
- - 63% of visitors to shopping centers, cultural institutions and medical facilities that use such technologies say that they attract attention; about 30% of visitors consider digital menus and menuboards to directly affect their decision to purchase a particular product;
- - 42% of customers prefer to shop in stores equipped with displays with Digital Signage;
- - DS reduces the time that the buyer realizes as "queuing time" (at the checkout, in the fitting room, to the doctor, etc.) by 35%, including due to the entertainment content that is broadcast on video displays;
- - Digital Signage increases sales by 31.8% because the correct distribution of content affects the speed of decisions made by the buyer;