#retail

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Let’s continue about #digitalsignage If we add airtime sales to brands from the current outlet, this will be an additional point of monetization of the network of screens. One study of the introduction of DS in retail shows that 20% of shoppers make unplanned purchases in a store after they see this product on the […]

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#digitalsignage and its application in retail. Sales management based on analysis of statistics on purchases, a portrait of target audience, and targeting. After analyzing the data and dividing all customers into segments, you can build a media strategy. It determines in what proportion of the total airtime what content needs to be shown in order […]

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We continue our series of articles on using Digital Signage in #foodretail If you try to dig deeper, you can calculate an approximate grocery basket of each customer segment. Such an analysis is likely to show that only 20% of the audience buys some products from this basket. Consequently, with the right approach and use […]

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We want to share, in a series of articles, with you our experience in integrating Digital Signage (DS) in the food retail segment, how DS can help maximize profits: Along with advertising functions, the interactive content management system provides informing visitors and navigating the facility that allows you to: – Form visitors’ routes to the […]

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